Photochromics are reversible color-changing inks that are invisible indoors and when taken outside into sunlight, will gain
or develop their color. A variety of colors are available with the photochromic effect. The photochromic effect is most
effective when printed onto a white background.
Printed photochromic inks and coatings are intended to be taken outdoors for reasonably short amounts of time, and not
intended for prolonged exposure to sunlight.
Photochromics are a very interactive print technology that will create a unique effect and messaging for a brand or project
by communicating with the consumer outdoors.